It was just rare for a show about teens to get the kind of recognition for its creative departments like that show got or like our show gets,” Bivens says. “When I think of what costume designer Eric Daman did for Gossip Girl…. It had been twelve years since the original Gossip Girl aired, and yet, there hasn’t been a show that has welcomed as much discourse on its clothing until Euphoria came along. There was the makeup, of course, but there was also an icy blue sheer mock-neck Eckhaus Latta shirt, a pink lace Stella McCartney dress, and pieces made from old bright purple Opening Ceremony fabric in the first couple episodes alone. When Euphoria first came out, everyone couldn’t stop talking about the look. Even though they are costumes, the show has been embraced by an audience of both young people and older…and that’s because it’s been about fashion! ‘The art of’ sounded a little highfalutin to me…honestly it made me a little uncomfortable!” “And I asked A24 if I could just have it be Euphoria Fashion. “The original title was actually going to be Euphoria Fashion: The Art of Costume Design,” Bivens tells me. Inside, the book features interviews between Bivens and each actor about their look, original essays from fashion writers on things like camp and normcore bondage, and deep-dives into the history of key style elements like Converse sneakers or tennis skirts.

It matches Hunter Schafer’s wide eyes covered in smooth shimmery smudge on the cover in her character Jules's signature way. The book is big and purple, with the title etched into the hardcover with a glistening silver material reminiscent of the kind you smudge over your eyes for a rave a makeup style Euphoria’s makeup artist Donni Davy made popular amongst Gen Z, except they cover their eyelids in gems to go to social studies (and maybe later, also a rave). She’s an adjective-one that people think of when they get dressed or scroll through vintage Blumarine on The Real Real-and which Bivens essentially defines in A24’s newest book, Euphoria Fashion. She laughs and says, “Yes!!!” before adding, “My hope and my desire was that the show would give sort of a license to anyone, even women in their 40s who want to look like Maddy, to get more confidence to be experimental with their style!” In the three years since the show’s release, Maddy Perez has become more than a character. Everyone who sees me wearing it knows that, and most of them even say, “That is so Maddy!” because they already know where the shirt is from before I open my mouth.Įver since I first watched Euphoria, which debuted in 2019, I have wanted to dress like Maddy Perez, the character Demie plays, and I told this to the show’s costume designer, Heidi Bivens, over zoom last week. The shirt has an attitude I don’t really possess, the kind that implies I’m confident enough to assume you are jealous of me and I’m not afraid to announce it. When designer Vanna Youngstein announced she would be producing a handful of them for purchase after the episode aired, I ordered one instantly. She danced in embroidered Miaou jeans and a matching bralette, and even channeled Chanel’s iconic pastel tweed skirt suits for a trip to the mall with Barbie Ferreira’s character Kat Hernandez.I own the same Don’t Be Jealous baby tee that Alexa Demie wore in episode two, season two of Euphoria. Her favorites include a Juicy Couture velour skirt-and-hoodie combo, as well as a bootleg rainbow Louis Vuitton logo-printed sports bra with matching leggings. Perez’s sexy, glammed-up persona is punctuated by a wardrobe filled with matching two-piece sets, the kind we used to see on rom-com anti-hero chicks from the ’90s to the early ’00s.

Perez, played by actor Alexa Demie, is refreshingly, progressively far from the cookie-cutter version of America’s popular girl, but she does share something in common with the classic queen bees: her love of fashion. She is Latina, comes from a dysfunctional middle-class family, and is in a toxic, violent relationship that makes Cher and her stepbrother’s awkward love story look totally G-rated. If we’re comparing the squad on HBO’s Euphoria to other fictional high school kids, Maddy Perez would be the Regina George or the Cher Horowitz of her crew-except Perez isn’t blonde or rich or perfect (though the show’s resident beauty queen is stunning).

Euphoria purple outfit